Red Hat
Red Hat Cloud Marketplace
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Project
Red Hat® Cloud Marketplace hub page
Role
Web Writer
Summary
A stakeholder requested a new page, but there was lack of clarity on how the new page would differ from an existing live page. The team had to determine the business need before drafting the page.
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Ask
Build a new page from scratch in partnership with UXD and content strategy, based on stakeholder request whose purpose wasn’t fully defined yet.
Process
Met with the stakeholder to understand priorities and business goals, pushing to clarify what problem the page was solving.
Partnered with UXD and content strategy to represent a shared point of view: the request, as first framed, risked duplicating existing content without a clear distinct value.
Through further discovery, identified the real intent: not a cloud marketplace update, but a page designed to drive customers toward purchasing Red Hat solutions through their preferred cloud marketplace, to simplify operations and maximize existing cloud spend commitments.
Wrote all page copy once the value was clear, structuring content around three distinct audiences.
Outcome
Page is live, with copy structured to address audiences by their specific business priorities.