Red Hat AI
What is LLMOps?
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Project
“What is LLMOps?” article
Role
Web Writer
Summary
As AI adoption accelerated, Red Hat needed to establish credibility in the LLMOps space. This article positioned Red Hat's expertise in large language model operations for a technical audience evaluating enterprise AI solutions.
What is LLMOps?
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Ask
Use article brief to research, write, and build new article page for redhat.com
Cross-link relevant pages to and from website that relates to LLMOps and AI
Process
Collaborate with content strategist and subject matter experts to ensure goals, SEO, page design, and copy align with Red Hat product and messaging
Write copy that amplifies Red Hat's expertise in large language model operations (LLMops) by first explaining what LLMOps is then going into examples of Red Hat’s involvement such as Red Hat Openshift AI.
Outcome
Within 6 months of being live, the page received 2,668 unique visitors from organic search.
Additional Pages
This work expanded into additional AI topic pages including edge AI, building out Red Hat's AI content library.