Methods+Mastery
Android Accessibility Docuseries
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Project
Android
Role
Social Media Copywriter
Summary
Android launched a five-episode docuseries to humanize its accessibility features through real user stories. I was brought in to write the YouTube description copy that would draw viewers into each episode.
On Silent Ice
“As a deaf athlete, there will be obstacles.”
Anthony Rumolo founded the Deaf hockey league for players across Canada. With the help of Live Transcribe on his Android phone he can have real-time conversations with those who can help him take the league to the next level. See how a Deaf hockey game goes down.
Ask
Write YouTube description copy for Android's five-episode accessibility docuseries capturing real user stories and bringing Android's accessibility features to life through the lens of the people using them.
Process
Developed a storytelling approach that led with the person, not the product, centering each description on a real user's challenge and journey before introducing the Android feature that supported them. Collaborated with the creative team to ensure copy matched the emotional tone of each episode.
Outcome
Copy published on Android's official YouTube channel as part of a five-episode accessibility docuseries. Selected episodes reached 17K views (On Silent Ice) and 158K views (The Magic Makers).
The Magic Makers
Nigerian filmmakers The Critics Company are making the impossible possible by creating sci-fi short films with an Android phone. These young filmmakers are creating their own alternate reality shot entirely on their phone’s camera.