Red Hat Partner Connect
Red Hat Partner Program Benefits
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Project
Red Hat® partner program benefits page
Role
Web Writer
Summary
Red Hat's partner program is key to how the company goes to market. This page needed to highlight the value of partnering with Red Hat and drive organizations to take the next step, whether that's learning more or joining the program.
Red Hat partner benefits
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Ask
Review page content and edit for clarity, consistency with brand voice and tone, and ensure messaging is up to date.
Explain why organizations should Partner with Red Hat and how they can become a partner.
Process
Collaborate with content strategist, subject matter experts, and UX designer to ensure goals, SEO, page design, and copy align with Red Hat product and messaging
Analyzed section-level engagement data to identify where users were dropping off and restructured page content to prioritize highest-performing sections and drive partner sign-ups.
Outcome
Redesigned page is currently live. Content was restructured based on section engagement data to improve partner conversion flow and CTA performance.
Heatmap data shows the highest click activity on the "Learn more about the program" CTA, “Get familiar with partner subscriptions” CTA, and “Increase your revenue” CTA confirming the restructured page successfully guides visitors toward partner program enrollment.
